Mentor Cycle

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Designing a two-sided mentorship platform

Creating an end-to-end experience for mentors and mentees, from discovery and onboarding to scheduling and managing mentorships.

Role

Product Designer

Scope

Product discovery
UX/UI
Interaction design
Design system

Timeline

12 months

Project overview

Mentor Cycle is a mentorship platform designed to connect people seeking professional development with mentors willing to share their expertise.

The product needed to support two interconnected experiences: mentees discovering and scheduling mentorships, and mentors managing their profiles, availability and sessions.

I worked across the product lifecycle, from research and journey mapping to user flows, wireframes, interface design and the creation of a reusable design system.

Understanding a two-sided platform

Designing Mentor Cycle meant understanding two experiences that depend on each other. Mentees needed to discover the right mentor and schedule a session with confidence, while mentors needed an efficient way to manage their profile, availability and mentorships.

Mentee
Find a mentor
Evaluate profiles
Schedule a mentorship
Manage sessions

Two users. One connected experience.

Mentor
Build a profile
Set availability
Receive mentorships
Manage sessions

Step 1 - Product Discovery

Before producing content for the landing page, we conducted a desk research to better understand both Mentor Cycle’s context and the mentorship market in general. I analyzed everything the team had done up until that point and mapped the current experience of both mentors and mentees. This research helped create initial personas and supported our strategic content and design decisions later on.

Desk Research

A computer screen displaying a detailed flowchart with multiple interconnected screens, annotations, and color-coded notes.

Benchmark

To guide the content and design of the landing page, we analyzed mentorship platforms such as ADPList, Awari, Talkstars, and others.

The goal was to understand how leading platforms structure their flows and present key information to attract mentors and mentees.

We focused on 3 pillars:

  1. User flow and Feature mapping

  2. Profile structure and Role switching

  3. Positioning and Communication

A detailed digital mind map with multiple sections related to UX and project management tools, featuring various colored labels such as Google Agenda, Talkstars, Setmore, expertise.me, and Mentoriz, among others, organized on a grid background. 
Step 2 - Definition

"How might we turn the Mentor Cycle landing page into a conversion point for mentees, while also attracting new mentors, with a consistent, accessible, and purpose-driven tone of voice?”

Step 3 - Ideation

Mapping the landing page content

Based on the research, personas, and benchmarking, we defined what information should be included on the landing page. The key content areas were:

  • Introduction to mentors

  • How the platform works

  • How to become a mentor

  • FAQ with clear information

  • Calls to action to sign up (as mentor or mentee)

Smartphone screen displaying an app interface for a learning journey, featuring options to find a mentor, support project, register, search, and evolve, with a dark background and red accents.

Content Strategy

Mentor Cycle didn’t have a tone of voice guide when I joined the team. I was responsible for defining the platform’s tone based on the audience and purpose, ensuring all the content followed this voice, motivational, direct, and inclusive.

I wrote the entire landing page, including:

  • Titles and subtitles

  • Explanatory sections for both audiences

  • Buttons and CTAs

  • FAQ answers with accessible language

  • Microcopy for interaction and navigation

A collection of small digital screenshots arranged on a gray background, showing various interfaces of a dark-themed software application with red and white accents, including login screens, settings, and menu pages. 
Step 4 - Delivery

Delivered Mentor Cycle’s first landing page, establishing the platform’s voice and guiding users toward meaningful actions. The content was designed to be clear, welcoming, and supportive, reflecting the platform’s mission and values while addressing both mentees and mentors.

Key outcomes included:

  • End-to-end content creation, including titles, subtitles, explanatory sections, CTAs, FAQ answers, and microcopy for navigation.

  • Defined and applied a consistent tone of voice, ensuring messaging was motivational, inclusive, and aligned with user needs.

  • Structured content strategy that guided users through key touchpoints, from understanding the platform to signing up as a mentee or mentor.

  • Enhanced conversion and engagement, transforming the landing page into a key entry point for users while building trust and credibility for the platform.

The result was a cohesive, user-centered experience that combined brand storytelling, accessibility, and action-driven copy, laying the foundation for Mentor Cycle’s digital presence.

Team
Design
Thiago Castro: Product Design Lead
Flavia Foiato: Product Writer
Nara Oliveira: UX Researcher
Antônio Conceição: UX Designer

Stakeholders
Bianca Karoline: Co-founder
Leonardo Balsalobre: Co-founder