Flavia — or just Fla

I’m a UX Writer immersed in the field of Digital Products and User Experience for the past 5 years.

My passion for writing has been with me since childhood—I used to carry books everywhere I went. Today, I craft journeys and experiences through words.

With expertise and experience as a UX Writer, Copywriter, and UX Designer, I bring a well-rounded skill set to every project.

Who's Flavia beyond words?

  • artist who paints, embroiders, and makes ceramics 🎨

  • suspense book lover 🔍

  • Fortnite player 🎮

  • plant mom 🌱

  • series addict (This Is Us is the favorite) 📺

  • passionate about cooking 🍲

A person sitting in a narrow bookstore aisle, reading a book, surrounded by tall black bookshelves filled with books, with wooden flooring and ceiling light.

Skills

  • Content Designer

    I have a big-picture mindset that allows me to bring consistency across different channels, always respecting a well-defined voice and tone.

  • UX Writer

    I craft clear and concise content to create relevant, inclusive conversations and seamless user experiences.

  • Copywriter

    I adapt messages to match the persona, business goals, and communication objectives. I also conduct benchmarking across different industries.

  • Educator

    I developed strong teaching skills while assisting classes for three years, simplifying complex content into accessible knowledge.

  • Social Media

    I’ve learned the principles of social media and the importance of community, creativity, and cultural context in content creation.

  • Accessibility

    I understand that accessible content is essential for creating inclusive digital experiences. I apply best practices to ensure clarity, readability, and usability for all users, including people with disabilities.

People I have worked with say:

  • Tabatha Kawakami | CJ at Bradesco

    I had the great opportunity to work with Flávia on the Cockpit PF project at Bradesco, and I can confidently say she is an exceptional UX Writing professional. In a project with high technical and strategic complexity, she stood out not only for crafting and standardizing content on the Salesforce platform but also for leading initiatives that improved the overall user experience.

    Her proactivity in collaborating with cross-functional teams, navigating across different areas, identifying problems, and proposing effective solutions was key to the project’s success. Flávia also played a crucial role in aligning the team, documenting processes clearly, and actively sharing knowledge — always raising the quality of our deliveries.

  • A woman with curly, shoulder-length hair, wearing glasses and bright red lipstick, dressed in a cream-colored turtleneck sweater, standing against a light pink background.

    Luzia Faria | Copywriter at Ogilvy

    During the short two-month period I worked with Flavia, I had the opportunity to observe her skills firsthand.

    Although her main expertise lies in UX Writing, she also showed strong capabilities in UX Research and strategy.

    Flavia is exceptionally talented at crafting presentations in English, clearly and fluently articulating her ideas.

    Any team would be lucky to have such a dedicated and versatile professional on board.

  • Black and white close-up portrait of a woman with short curly hair, wearing large round glasses, lipstick, and a contemplative expression, with her chin resting on her hand.

    Sabrina Escorcio Product Designer at Whirlpool

    Flavia is a truly unique professional. Her profile stands out as a strategic thinker, capable of solving complex problems with both objectivity and creativity.

    With a systemic and multidisciplinary perspective, Flavia creates positive impact through the definition and management of communication-related processes and strategies, such as Design, User Experience (UX), and Copywriting.

    Versatile, creative, and collaborative, Flavia is an extremely skilled professional — and without a doubt, the best partner I could have had to collaborate with on the Sapatando project.

  • A woman with glasses and long hair taking a selfie against a plain white wall.

    Bianca Karoline | Product Designer

    Fla is passionate about delivering the best possible user experience as a UX Writer.

    Her ability to translate complex concepts into simple, accessible language is truly impressive. She’s also highly collaborative and open to team feedback, which leads to high-quality work — something she demonstrated from the very beginning at Mentor Cycle. In addition, she showed strong end-to-

    end research skills and excellent communication abilities.
    I highly recommend her work — she's an incredible professional.

  • A young woman with shoulder-length reddish-brown hair smiling at the camera during daytime in a cafe or restaurant.

    Nara Oliveira | UX Designer at Bradesco

    I had the pleasure of meeting Flávia at Mentor Cycle, where we worked together on organizing documentation for design, UX writing, and content writing processes.

    I was impressed by her writing, which shows a remarkable ability to adapt to different styles.

    Our project involved several different user groups, and Flávia’s writing always conveyed clarity and objectivity while remaining mindful of who the reader is.

  • A smiling man with glasses, facial hair, and dark hair, wearing a red and white shirt, standing in front of wooden panels.

    Thiago Castro | UX UI Designer at BMA

    Flavia plays a key role in all things related to content at Mentor Cycle.

    She has full command of her writing, always delivering precise, clear, and spot-on suggestions and feedback. She's highly dedicated and always willing to learn and support tasks beyond writing.

    Flavia is also attentive to every opportunity to find creative solutions, always focusing on guiding the user through thoughtful, well-crafted content.