My career path
Where I’ve been to get here?
Bradesco
Role: Senior Content Designer
2025 - Today
Role: Mid-level Content Designer
2024 - 2025
I create UX content with a focus on storytelling for digital products and plain language, working end to end on the bank's strategic projects - from discovery to the launch of new features. I also develop style guides and controlled vocabularies, collaborating with a multidisciplinary team involving Design, Product, and Experience.
Projects: Business journey and Individual journey
Oglivy
Role: Content Designer at Colgate
2024
Role: Content Designer at meridol
2024
Delivered 2 WebApps for Colgate-Palmolive in Turkey, Saudi Arabia, and South Africa, creating conversational journeys and clear, engaging content.
Standardized CAs and field names, ensured accessibility and tone consistency, and collaborated with the creative team throughout the project.
Projects: Gums experts and Colgate Everyday
Mentor Cycle
Role: Product Writer
2022 - 2024
Created clear, accessible content for digital mentorship platforms by simplifying complex information. Crafted Ul text and authored the Tone and Voice Guide to ensure consistency. Improved conversational flows and guided mentors and mentees through their journeys. Documented processes and developed personas and user journeys aligned with business goals.
Projects: Landing page
Lacrei Saúde
Role: Junior UX Writer
2020
Created clear and accessible textual content for digital healthcare interfaces by translating complex information, developing Ul text, reviewing personas, identifying flow issues, and crafting storytelling to guide users effectively through their healthcare journeys.
Projects: Doctor journey
Sapatando
UX Writer and Content Strategist
Sapatando is a digital project on instagram and TikTok, created to share real and accessible travel and food tips for real people. The content focuses on where to eat, stay, and explore - always with an inclusive and friendly tone.
As a UX Writer, I defined the tone of voice, developed personas, and created clear, engaging content for different formats. I worked on keyword analysis, psychological triggers, and adapted messages for video, captions, and posts. My role also included editing and optimizing content to improve reach and user connection across platforms.
